Our aims and Beliefs


  We believe:

  • That the internet should be a safe place for everyone, especially children and other vulnerable people.
  • That safety does not have to be in conflict user privacy or freedom of speech, thanks to increasing availability proven and reliable automated processes.
  • That where there is conflict between safety and privacy, protecting people from the most severe dangers should take priority.
  • That the public deserves to know what CAN be done to improve online safety and feel equipped to ask for more from online platforms that fall short.
  • In Informing policy makers about what CAN be done, to enable more effective legislation and regulation.
  • In working closely with charities, NGO’s and other organisations that seek to improve online safety.
  • That online companies should be proactively working to make their platforms safer places and new businesses and products should be designed with safety in mind
  • That we can accomplish more when we speak with a collective voice and send a positive message of hope.
  • That by working collaboratively we can avoid overlapping initiatives and better ensure our shared challenges are resolved.
  • In championing a solution focused approach by pointing to emerging practical and affordable solutions, some of which have been built by our members, that can improve online safety.
  • In working constructively with Governments and other regulators.
  • That by working collaboratively we can strengthen the online safety technology sector, helping established companies to achieve more, creating easier pathways to success for new entrants, and attracting new investment to meet the challenges.


  We aim to:

  • Promote member companies with products that improve online safety to potential customers in the UK and Overseas.
  • Raise public, industry and government awareness of UK safety technology through press, PR across wide audiences in the UK. 
  • Understand common challenges around how we access data for training and testing our products and services, and exploring, proposing and promoting solutions for working with government and industry.
  • Persuade government to take a leadership role in developing and deploying safety technologies within its own extensive IT estate and supply chain.
  • Promote the importance of the sector and its growth potential to investors.
  • Collaborate with interested parties in civil society (including charities and NGOs in the UK and internationally) on initiatives to recognise excellence in online safety from platform and cloud providers; promote to parents and caregivers how they can help keep their children and other vulnerable users safe online; develop standards for best practice, and potentially accreditation for those that comply; and promote “safety by design” and emerging safety technology to developer communities in the UK and elsewhere.